Grade 7 EMS ENTREPRENEURSHIP: Advertising

What does SWOT stand for?

• A. Strength

  Water

  Opportunities

  Treats

• B. Strength

  Weaknesses

  Opportunities

  Threats

• C. Strength

  Weight

  Other Methods

  Tricks

• D. None of the above

A person starting a business is called ...

• A. Business person

• B. Cashier

• C. Entrepreneur

• D. Manager

True or False
Goals are targets that help people have a sense of purpose to achieve by a certain time.

• A. True

• B. False

Choose the correct answer:

Long term goals take....

• A. a week

• B. a month

• C. a day

• D. longer than a year

SMART goals stands for

• A. Specific

  Marketable

  Artistic

  Realistic

  Threats

• B. Specific

  Measurable

  Attainable

  Rare

  Timely

• C. Specific

  Measurable

  Attainable

  Realistic

  Timely

• D. Smart

  Manageable

  Attainable

  Relevant

  Tricks

True or False

Advertising means to market products or services to specific target markets which also increases sales.

• A. False

• B. True

Complete the sentence:

Promotion is the best place to ________ people about the product or service.

• A. Lie

• B. discover

• C. Research

• D. Inform

Choose the correct missing answer to complete the following:

The four P's of marketing are:

Product - what am I am going to sell?

Place - where am I going to sell the product or service

Promotion - what is the best way to promote awareness of my product or service?

• A. Attainable - where will I buy my products to sell.

• B. Price - How will my price compete with my competitors.

• C. Presentation - how will I present my product or service.

• D. Action - What will I do to encourage consumers to buy my product or services.

True or False

The disadvantage of broadcasting media is that it is expensive.

• A. True

• B. False

A. Complete the following sentence by picking the right answers that fit.

A good criteria for an advertisement is as follows:

Attention - the advertisement needs to _____ the target market's attention.

Interest - once the _______ has been caught, the advertisement needs to maintain their target market's ______.

• A. maintain, money, goals.

• B. attention, sellers, wants.

• C. attract, followers, needs.

• D. attract, attention, interest.