International Marketing (C1 - 3)

Which orientation focuses more on home country?

• Ethnocentric Orientation

• Polycentric Orientation

• Regiocentric Orientation

• Geocentric Orientation

Global marketing may take the form of diversification strategy in which a company creates new products or services for domestic market.

• True

• False

"Companies go abroad to lower the costs associated with performing economic activities and / or with the aim of rationalizing their already existing operations in various locations" is the definition of

• Market-seeking

• Efficiency-seeking

• Resource-seeking

• Strategic asset-seeking

Which model is based on behavioral theories and an incremental decision-making process with little influence from competitive market factors?

• Uppsala internationalization model

• Transaction cost analysis model

• Network model

• Born global model

Ex post costs include:

• Search costs

• Monitoring costs

• Contracting costs

• Enforcement costs

________________ is managers' commitment and motivation that reflect the desire and enthusiasm to drive internationalization forward.

• Profit and growth goals

• Competitive pressures

• Overproduction

• Managerial urge

__________________ is the individual's perception of difference between two markets, in terms of differences in country and people characteristics, which disturbs the flow of information, goods and services between the firm and the market.

• Cultural distance

• Country characteristics distance

• Psychic distance

• People characteristics distance

What is internal triggers of export initiation?

• Market demand

• Financing

• Competing firms

• Perceptive management

What are the two types of internationalization motives?

• Proactive and Reactive

• Political and Economic

• Internal and External

• Cultural and Technological

What is the goal of a reactive motive?

• Maximizing immediate profits

• Expanding market share aggressively

• Pursuing long-term strategic partnerships

• Reacting to pressures in home or foreign market