National 5 Bus Mgt Marketing - MM Product

National 5 Bus Mgt Marketing - MM Product

KG - University

20 Qs

quiz-placeholder

Similar activities

Product Life Cycle

Product Life Cycle

10th - 12th Grade

20 Qs

Product Service Management:  Vocabulary Assessment

Product Service Management: Vocabulary Assessment

9th - 12th Grade

22 Qs

Product Lifecycle

Product Lifecycle

10th Grade - University

20 Qs

THC 211 : Quiz 1

THC 211 : Quiz 1

University

15 Qs

Product Development Review

Product Development Review

9th - 12th Grade

21 Qs

OM Quiz2

OM Quiz2

University

15 Qs

THC10 Quiz No. 4

THC10 Quiz No. 4

University

25 Qs

Chapter 5 | Marketing Mix

Chapter 5 | Marketing Mix

University

15 Qs

National 5 Bus Mgt Marketing - MM Product

National 5 Bus Mgt Marketing - MM Product

Assessment

Quiz

Other

KG - University

Medium

Created by

Chantelle Scott

Used 145+ times

FREE Resource

20 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image
Product is one of the 4Ps of the Marketing Mix. Which is the best description of 'Product'?
the item the customer purchases which includes packaging, image, guarantee and after-sales service
the actual amount charged by teh seller and paid by the customer
where the customer meets the seller and makes the purchase
the way in which the customer is made aware of the product and is persuaded to buy

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image
The name given to the stages in the duration of a product is called...?
Product life cycle
Product duration cycle
Product stage cycle
Product existance cycle

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image
Companies often have a range of products it produces called the 'product mix'. Which statement below is NOT an advantage of having a product mix?
It spreads the risk of one product failing causing whole firm to fail
Meets the needs of different market segments so increases profits
Improves the reputation and status of the company
Increases the amount of advertising required to promote each product in the mix

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image
What is a name, symbol or design (or a combination of all of these) which a producer uses to make their products instantly recognisable to the consumer?
Voucher
Brand
Gimmick
Graphic

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image
Brands can be so strong that they are commonly used as the name for the actual product. Which brand below does this statement NOT apply to?
Sellotape
Biro pen
Hoover
Levi's

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image
Which is a disadvantage of successful branding?
Business cannot save money on marketing when it becomes a household name
Some brands are subject to fakes which can reduce sales
It becomes harder to launch new products once customers become loyal
Low prices need to be charged with most brands

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image
Which is an advantage of successful branding?
It costs time and money to establish a strong brand
Bad publicity for one product in the brand can affect the sales of all others 
It is expensive to fight against counterfeiters who produce fake products 
Increased profits can be earned if the brand's image allows higher prices to be charged

Create a free account and access millions of resources

Create resources
Host any resource
Get auto-graded reports
or continue with
Microsoft
Apple
Others
By signing up, you agree to our Terms of Service & Privacy Policy
Already have an account?

Discover more resources for Other