7 Core Functions of Marketing

What is marketing?

• opening new businesses that support a companies basic ideals and values

• the process of creating attention for a business

• the process of planning, pricing, promoting, selling, and distributing ideas, goods, or services to create exchanges that satisfy customers

• the process of sorting, organizing, and collecting data for business in order to satisfy customers

Marketing can depend on

• trends and customers attitudes

• customers paychecks

• customers jobs

• values of customers assets

What is a good?

• intangible items

• tangible items

• only expensive items

• items that customers do not want

What is a service?

• tangible items

• goods that do not sell well

• items that customers purchase for their home

• intangible items

What is an example of a good?

• bank loan

• house cleaning

• haircut

• shoes

What is an example of a service?

• haircut

• cleats

• food

• pillow

Every time someone sells or buys something, a(n) ______ takes place.

• distribution

• exchange

• channel management

• service

How many core marketing functions are there?

• 4

• 11

• 6

• 7

Channel management is all about

• distribution

• advertisements

• selling

• purchasing

What is a target market?

• financial managers

• distribution workers

• select audience to market to

• people who only purchase goods