9.5: leads, nutgraphs & blogging

Which aspect of the story, known as the 'hook,' is the most important?

• Nutgraph

• Lede/lead

• Body/copy

• Kicker/conclusion

The majority of sports stories begin with what type of lead?

• Soft lead

• Hard lead

• First-person lead

• Focused lead

Which of the following DOES NOT occur in the lead of a soft news story?

• Setting the scene

• Laying out story premise

• Describing a moment

• The final score

Where does the nutgraph typically fit in a story?

• First paragraph

• 3-4 paragraphs in

• Midway through story

• At end of story

The why and the (a)   are usually saved for the body of the story.