Marketing Functions

There are many activities in marketing that are interrelated and similar in purpose. These activities are referred to as marketing.

• responsibilities

• functions

• tactics

• strategies

Ryan is working with his marketing team to set goals and create a budget for the upcoming year. Which marketing function is Ryan performing?

• selling

• product/service management

• pricing

• marketing planning

Which marketing function involves creating the correct product mix for a business?

• product/service management

• marketing-information management

• selling

• financing

Making both buyers and sellers feel they are getting good value is a part of the ________ function of marketing.

• promotion

• pricing

• financing

• purchasing

Gathering, accessing, synthesizing, evaluating, and disseminating data for use in the making business decisions is the responsibility of

• marketing planning

• product/service management

• marketing-information management

• product development

Communicating information to consumers or clients about products, images, or ideas to achieve a desired outcome is the _____ function.

• purchasing

• pricing

• planning

• promotion

Which marketing function involves determining where products will be sold?

• channel managment

• servicing

• promotion

• selling

In what marketing activity do businesses engage to meet the wants and needs of consumers?

• market planning

• cost-benefit analysis

• product/service management

• pricing

A product being in great demand is a factor that might encourage businesses to

• decrease inventory

• contact competitors

• adjust prices

• gather information

Identify the marketing function in the following situation: While shopping at the mall, Susan is asked her opinion of different brands of shampoo.

• promotion

• marketing-information management

• behavioral segmentation

• specialty advertising