ISSUES IN SERVICE MARKETING
Authored by Nisha Gupta
Education
University
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7 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the process of delivering services called?
Service Delivery
Service Mapping
Service Blueprint
Service Orientation
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the extended marketing mix for services called?
7 Ps
6 Ps
4 Ps
5 Ps
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the process of promoting services through communication channels called?
Personal Selling
Advertising
Sales Promotion
Service Selling
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the process of selling services through personal interaction called?
Advertising
Service Selling
Sales Promotion
Personal Selling
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are the challenges faced in the distribution of services called?
Service Blueprint
Service Mapping
Service Delivery
Distribution Challenges
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a visual representation of the service process called?
Service Blueprint
Service Mapping
Service Orientation
Service Delivery
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the process of identifying and managing employees for better service called?
Service Delivery
Service Blueprint
Service Orientation
Service Mapping
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