AVD Unit 1.01 Vocabulary

The application of processes, methods, knowledge, skills and
experience to achieve the project objectives.

• Project Plan

• Client Goals

• Project Management

• Target Audience

Helps move a project successfully to completion, includes deciding
project scope, client criteria, project deliverables, and distribution of responsibilities

• Accessibility

• Pre-Production

• Project Management

• Project Plan

A client’s aim or desired result of a project.

• Client Goals

• Target Audience

• Demographics

• Optimization

A group of people, at which a film, advertising, or campaign is aimed
at, defined based on their common characteristics such as demographics and
behaviors

• Deomographics

• Accessibility

• Project Management

• Target Audience

Breaking groups or markets into segments according to age, race,
religion, gender, ethnicity, income, education, or other statistically measurable data

• Target Audience

• Demographics

• Client Goals

• Optimization

Choosing the correct file formats, adjusting the file size to meet
requirements, and applying a file naming convention as specified by the client.

• Production

• Project Plan

• Optimization

• Accessibility

Ensuring that graphics are accessible to everyone including individuals
with disabilities

• Accessibility

• Post Production

• File Name Convention

• Optimization

Planning phase where target audience, project goals, demographics,
budget, deadlines, etc. etc. are determined

• Pre Production

• Production

• Post Production

• Accessibility

Creating the graphic per the Pre-Production specifications.

• Post Production

• Pre Production

• Production

• Project Plan

Saving, exporting, printing graphics and creating revisions per client

requests.

• Post Productin

• Pre Production

• Production

• Project Management