1.01 AVD Vocabulary Terms

The application of processes, methods, knowledge, skills and experience to achieve the project objectives.

• Project Management

• Project Plan

• Pre Production

• Accessibility

Helps move a project successfully to completion, includes deciding project scope, client criteria, project deliverables, and distribution of responsibilities.

• Post Production

• Demographics

• Client Goals

• Project Plan

A client’s aim or desired result of a project.

• Scope Creep

• Client Goals

• Optimization

• Accessibility

A group of people, at which a film, advertising, or campaign is aimed at, defined based on their common characteristics such as demographics and behaviors.

• Demographics

• Production

• Target Audience

• Project Plan

Saving, exporting, printing graphics and creating revisions per client requests.

Breaking groups or markets into segments according to age, race, religion, gender, ethnicity, income, education, or other statistically measurable data.

Choosing the correct file formats, adjusting the file size to meet requirements, and applying a file naming convention as specified by the client.

Ensuring that graphics are accessible to everyone including individuals with disabilities.

Planning phase where target audience, project goals, demographics, budget, deadlines, etc. etc. are determined

• Production

• Post Production

• Pre Production

• During Production

Agreed upon by designers, project managers and client, refers to the protocols that will be used when saving files.