Ch. 2 What is Social Media Marketing - Vocabulary

The simulation of human intelligence processes by machines, especially computer systems, is called?

• Artificial Intelligence

• Dot-com Bubble

• Influencer

• Platform

refers to the period of time between 1995 and 2002; during this period, many Internet-based companies, commonly referred to as dot-coms, were founded; many of these companies failed

• Artificial Intelligence

• Dot-com Bubble

• Platform

• Influencer

A person with a strong influence in his or her particular field of expertise.

• Artificial Intelligence

• Dot-com Bubble

• Influencer

• Platform

What is the web-based technology that enables the development, deployment, and management of social media solutions and services?

• Artificial Intelligence

• Dot-Com Bubble

• Influencer

• Platform

a specific group of people to which advertising is directed

What is a way for businesses to interact with people (customers) online?

• Inbound marketing

• Social media marketing

• Outbound marketing

• Content marketing

A marketing technique of creating and distributing valuable, relevant, and consistent content to attract and acquire a target audience is called?

• Inbound Marketing

• Social Media Marketing

• Outbound Marketing

• Content Marketing

A marketing strategy that focuses on attracting customers via company-created Internet content is called?

• Inbound marketing

• Social Media Marketing

• Outbound marketing

• Content marketing

A form of communication between groups is:

• Many-to-many marketing

• One-to-many marketing

• Outbound marketing

• One-to-one marketing

Also known as personalized marketing, it is a strategy that relies on getting to know the customers and their individual choices, and then tailoring marketing plans toward each customer based on those choices.

• One-to-one marketing

• Many-to-many marketing

• One-to-many marketing

• Outbound marketing