
Marketing Chapter 1 Quiz
Authored by Scott Hingle
Business
11th - 12th Grade
Used 6+ times

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20 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following utilities involves making products?
information utility
form utility
place utility
possession utility
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Jared asked his mom to buy him Coco Puffs after watching a TV commercial. To what group does he belong?
a customer group
a consumer market
a target market
a possession utility
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which economic utility increased when fast-food restaurants began accepting credit cards?
possession utility
form utility
information utility
place utility
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
When Angela checked out of her hotel, she completed a research form rating the hotel's service, food, and accommodations. This is an example of what marketing core function?
product planning
marketing information management
information utility
marketing mix
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does a miniature golf business provide to its customers?
a promotion
a good
an exchange
a service
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Informing, persuading, or reminding potential customers about a good or service is called what?
place
price
product
promotion
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
To increase the ____________________ utility of their products, some retailers offer installment or layaway plans.
place
possession
form
time
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