Business Innovation_Stage 1

Which one of the elements DOSE NOT belong to the Value Proposition Canvas?

• Gains and pains

• Human resource management

• Gain creators and pain relievers

• Customer jobs

Which one of the following statements is THE BEST description of what customer segment is?

• A group of people who like to spend time and eat together

• A group of people who are shareholders of the same company

• A group of people who share similar characteristics & needs

• A group of people who purchase products/services at the same time

What should you do if you want the target customers to notice and buy your products/services?

• Increase the price of your products/services
• Ignore the needs and preferences of your target customers
• Chase after your target customers and follow them until they receive your flyers

• Understand your target customers and market your products/services effectively

Which statement is correct according to the Design Thinking Process?

• The process starts with ideating stage which includes challenge assumption & create ideas

• The process end with prototyping stage in which solutions should be created

• In the testing stage you need to state your users' requirements and problems

• In the empathising stage you need to research your customers' needs & wants

What are the four key perspectives included in the SWOT analysis?

• Strength

  Weakness

  Opportunity

  Threats

• Strength

  Work

  Opportunity

  Risks

• Strong

  Weakness

  Offer

  Threats

• Strength

  Work

  Offer

  Target

Which one of the statements is correct about the Design thinking process?

• Design thinking process is linear
• Design thinking process is not iterative
• Design thinking process does not require empathy
• Design thinking process is a solution-based approach to solving problems

Which one of the statements below is INCORRECT about the Value Proposition Canvas (VPC)?

• The VPC is a tool used to understand customers' needs and create products that meet those needs.

• The VPC is a tool that helps companies to identify their unique selling propositions.

• The VPC is a tool that helps companies to understand their competitors' strategies.

• The VPC is a tool that helps companies to understand their customers' buying behaviours.

Which one of the following elements is NOT included in the BMC?

• Customer Relationships

• Incremental Sales

• Value Proposition

• Customer Segments

According to the BMC, which one of the following is not a key resource?

• Human resources
• Financial resources
• Intellectual resources
• Natural resources

Which one of the following method CANNOT be used to empathise?

• Interviews

• Questionnaires

• Surveys

• Flyers