digital marketing

The customer resource pages of a company on “Facebook” are an example of

• Viral Marketing
  
  

• Internal Marketing

• Network Marketing

• Referral Marketing

__ can be defined as convergence of branding, information dissemination and sales transactions all in one place.

• (a) E-advertising
  

• (b) E-branding
  

• (c) E-commerce
  

• (d) E-marketing

__ marketing refers to achieving marketing objectives through applying digital technologies such as web sites

In planning and obtaining publicity, a frequently used tool is the ____, which is an announcement regarding changes in the company or the product line.

• (a) Google Ads
  

• (b) Press release
  

• (c) Infomercial
  

• (d) Facebook Ads

Word of mouth marketing through electronic channels like email, internet etc is known as __

• (a) Internet
  

• (b) digital
  

• (c) email
  

• (d) viral

Match the followingA word on a web page that, when clicked, opens another document

• (a) anchor
  

• (b) URL
  

• (c) hyperlink
  

• (d) reference

The advertisement which floats on the page for 5 to 30 sec is

• (a) Banner advt
  

• (b) Interstitial
  

• (c) Floating advt
  

• (d) None

What are the important concepts in the development of a website?

• (a) Information Presentation
  

• (b) Good navigation & usability
  

• (c) Feedback
  

• (d) All the above

A Website’s main page is called its

• (a) Home Page
  

• (b) Browser Page
  

• (c) Search Page
  

• (d) Bookmark

What is a search engine?

• (a) a program for search engines on the internet
  

• (b) a website that searches for anything
  

• (c) a hardware component
  

• (d) a machinery engine that searches for data