digital marketing

digital marketing

University

10 Qs

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digital marketing

digital marketing

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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The customer resource pages of a company on “Facebook” are an example of

Viral Marketing

Internal Marketing

Network Marketing

Referral Marketing

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

__ can be defined as convergence of branding, information dissemination and sales transactions all in one place.

(a) E-advertising

(b) E-branding

(c) E-commerce

(d) E-marketing

3.

FILL IN THE BLANK QUESTION

1 min • 1 pt

__ marketing refers to achieving marketing objectives through applying digital technologies such as web sites

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In planning and obtaining publicity, a frequently used tool is the ____, which is an announcement regarding changes in the company or the product line.

(a) Google Ads

(b) Press release

(c) Infomercial

(d) Facebook Ads

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Word of mouth marketing through electronic channels like email, internet etc is known as __

(a) Internet

(b) digital

(c) email

(d) viral

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Match the followingA word on a web page that, when clicked, opens another document

(a) anchor

(b) URL

(c) hyperlink

(d) reference

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The advertisement which floats on the page for 5 to 30 sec is

(a) Banner advt

(b) Interstitial

(c) Floating advt

(d) None

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