Fundamentals of SEO

What type of content is best for SEO?

• Unorganized and untested

• Short headlines and photos

• High-quality, original and keyword-rich

• Long, detailed descriptions

Why is SEO important?

• To attract more users to a website

• To increase the visibility of a website in search engine ranking

• To make the website look exactly like an advertisement

• To get the website listed on as many search engines as possible

What is an SEO-friendly URL?

• A URL with a high page rank

• A URL that contains a keyword

• A URL that is optimized for search engine crawlers

• A URL that can be indexed quickly

What is keyword research?

• The practice of optimizing a website for better ranking

• A form of marketing where keywords increase website traffic

• The process of researching and selecting words and phrases used to optimize webpages

• The practice of paying for links to improve website rankings

What is meta description?

• A snippet of text that appears below the URL in a search engine result

• A code that can be added to a website's backend to improve SEO

• An alternate version of the title tag of content

• HTML markup for providing structured data on webpages

When should a page be optimized for SEO?

• Before the page is posted online

• Involves frequent editing once the page goes live

• After the page has gone live

• During the initial build process

What is an organic search?

• A search query that displays paid advertisement results

• A search with targeted keywords

• A search result from search engine optimization

• A search query submitted to a search engine

What is a backlink?

• A link exchange program between two websites

• A link from an active website to a content material on another website

• An internal link that points from one page to another on the same website

• A link placed on a third-party website that directs back to the original website

What type of content is not useful for SEO?

• Unique and original content

• Videos

• Duplicate content

• High-quality images

What is a sitemap?

• A file that contains a list of all the URLs for a website

• An XML-based file format used to provide information about pages on a website

• A tool used to better organize website pages

• A document used to outline every page within a website