Unit 2 Review

Geographic segmentation includes...

• Location

• Age, income, etc.

• Values, morals, opinions

• Customer behaviors

Coca-Cola advertises to everyone. This is an example of...

• Segmentation

• Positioning

• Mass marketing

• Niche marketing

Blake agrees with recycling. Which type of segmentation does this fall under?

• Demographics

• Geographics

• Psychographics

• Behavioral

Market segmentation

• For everyone

• For certain groups of people

• Advertise to >1,000 people

• Advertise to <1,000 people

Demographics

• Segmented by location

• Segmented by values, morals, opinions

• Segmented by customer behaviors, such as purchasing preferences

• Segmented by age, income, etc.

Izzy is loyal to Starbucks.

• Demographic

• Geographic

• Psychographic

• Behavioral

The O in SWOT represents

• Strengths

• Weaknesses

• Opponents

• Opportunities

Jasmine likes to make purchases on the internet.

• Demographics

• Geographics

• Psychographics

• Behavioral

Ms. DeClercq has 2 children.

• Demographics

• Psychographic

• Behavioral

• Geographic

Mr. Bristol lives in Maryville, TN.

• Demographic

• Psychographic

• Behavioral

• Geographic