marketing 3

a culture is the perspective of an outsider looking in

- culture is a focus on the intrinsic cultural distinctions that are meaningful to the members of a given society, an insider’s perspective

a culture is the perspective of an outsider looking in

culture is a focus on the intrinsic cultural distinctions that are meaningful to the members of a given society, an insider’s perspective

the perspective of an outsider looking in

a focus on the intrinsic cultural distinctions that are meaningful to the members of a given society, an insider’s perspective

accumulation of shared meanings, beliefs, norms, traditions

how does system adapt to its habitat

how do people maintain an orderly social life

how do members of a culture elate to their environment and social group

how does system adapt to its habitat

how do people maintain an orderly social life

how do members of a culture elate to their environment and social group

how does system adapt to its habitat

how do people maintain an orderly social life

how do members of a culture elate to their environment and social group

modification of symbols associated w subculture to appeal to larger audiences

set of individuals and organizations that create and market a cultural product

modification of symbols associated w subculture to appeal to larger audiences

set of individuals and organizations that create and market a cultural product

Creative

1. Managerial

2. Communications

myth

tradition

culture

etic view

emic view

ethic view

1. generates new symbols and products

1. selects produces and manages distribution

1. gives meanings to products and provides symbolism