marketing 3

Etic view?

• a culture is the perspective of an outsider looking in

• - culture is a focus on the intrinsic cultural distinctions that are meaningful to the members of a given society, an insider’s perspective

Emic view?

• a culture is the perspective of an outsider looking in

• culture is a focus on the intrinsic cultural distinctions that are meaningful to the members of a given society, an insider’s perspective

Culture?

• the perspective of an outsider looking in

• a focus on the intrinsic cultural distinctions that are meaningful to the members of a given society, an insider’s perspective

• accumulation of shared meanings, beliefs, norms, traditions

Ecology?

• how does system adapt to its habitat

• how do people maintain an orderly social life

• how do members of a culture elate to their environment and social group

Social structure?

• how does system adapt to its habitat

• how do people maintain an orderly social life

• how do members of a culture elate to their environment and social group

Ideology?

• how does system adapt to its habitat

• how do people maintain an orderly social life

• how do members of a culture elate to their environment and social group

Cooperation?

• modification of symbols associated w subculture to appeal to larger audiences

• set of individuals and organizations that create and market a cultural product

Culture production system?

• modification of symbols associated w subculture to appeal to larger audiences

• set of individuals and organizations that create and market a cultural product

3 major subsystems?

• Creative

  1. Managerial

  2. Communications

• myth

  tradition

  culture

• etic view

  emic view

  ethic view

1. Creative?

• 1. generates new symbols and products

• 1. selects produces and manages distribution

• 1. gives meanings to products and provides symbolism