Pre-Quest 5.1a

To provide utility, a product must

• be innovative
• be economical
• look appealing
• provide satisfaction

A fixed value in a mathematical formula and the speed of light in science are examples of

• constants
• layaway
• utility
• the marketing concept

Individual customers view products through

• corporate filters
• personal lenses
• constant lenses
• general viewpoints

A product that provides utility for one business may provide none for another business because utility is completely

• constant
• irrelevant
• relative
• unchanging

To discover a product’s level of utility, businesses measure the consumer’s

• perspective
• satisfaction
• attitude
• desire

Changing a good’s form involves which of the following

• Getting the good to the retailer
• Adding a new feature to the good
• Making sure the good is available early
• Providing an easy way to buy the good

Task utility is about making changes to the characteristics of a

• job
• project
• service
• good

Kara orders a dress for her school dance on Saturday. If the dress doesn’t arrive until the next Monday, it has no __________ utility.

• time
• form
• possession
• place

Where a product is available for purchase is referred to as

• the right location
• the setting
• place utility
• product display

In possession utility, a consumer finds a product helpful after doing what?

• Using the product
• Upgrading the product
• Buying the product
• Selling the product