Attitudes

Which component of attitude deals with feelings and emotions?

• Cognitive
• Behavioral
• Affective
• Conative

The theory that we adjust our behavior first and then adjust our attitude to match that behavior is known as:

• Cognitive Dissonance
• Self-perception
• Social Comparison
• Attribution Theory

Which theory suggests we feel discomfort when our attitudes and behaviors don't align?

• Cognitive Dissonance Theory
• Balance Theory
• Self-affirmation Theory
• Elaboration Likelihood Model

The route of persuasion focused on the strength and quality of the argument is:

• Peripheral Route
• Central Route
• Direct Route
• Attitudinal Route

Which of these is NOT a primary factor influencing attitude change?

• Source credibility
• Message content
• Mode of delivery
• Brand of product

Social roles and norms primarily affect which component of attitudes?

• Cognitive
• Behavioral
• Affective
• Conative

Which factor does NOT typically increase resistance to persuasion?

• High self-esteem
• Prior knowledge of the topic
• Having a neutral attitude
• Being forewarned of the persuasive intent

Which of these best describes an attitude that is difficult to change?

• Superficial
• Centralized
• Peripheral
• Embedded

The ABC model of attitudes stands for:

• Affect, Behavior, Congruence
• Affect, Balance, Cognition
• Affect, Behavior, Cognition
• Attitude, Belief, Cognition

When attitudes are influenced by observing others, it is primarily due to:

• Direct experience
• Social learning
• Elaboration
• Cognitive restructuring