Sponsorships & Endorsements Day 2

What is a sponsorship in sports marketing?

• 1. A relationship between a brand and a sports property or athlete.

• 1. A marketing strategy where two or more brands collaborate.

• 1. A relationship between a brand and a celebrity.

• 1. A strategy for promoting products on social media.

What was the global sports sponsorship market size in 2018?

• 1. $70.3 million

• 1. $70.3 billion

• 1. $114.1 million

• 1. $114.1 billion

Which sport received the most sponsorship spending in 2021?

• Basketball

• Football

• Soccer

• Tennis

Which company was the biggest spender in sports sponsorship in 2020?

• Adidas

• Nike

• Puma

• Under Armour

What is an endorsement in sports marketing?

• 1. A relationship between a brand and a sports property or athlete.

• 1. A marketing strategy where two or more brands collaborate.

• 1. A relationship between a brand and a celebrity.

• 1. A relationship between a brand and an individual athlete who promotes the brand's products or services.

What is the main difference between sponsorship and endorsement?

• 1. The type of product placement used.

• 1. The scope of the relationship.

• 1. The number of athletes involved.

• 1. The length of the contract.

What is a brand ambassador?

• 1. A marketing strategy where two or more brands collaborate.

• 1. A person who represents a brand and promotes its products or services to their audience.

• 1. A relationship between a brand and an individual athlete who promotes the brand's products or services.

• 1. A strategy for promoting products on social media.

Who is the brand ambassador for Puma?

• 1. LeBron James

• 1. Kevin Durant

• 1. Michael Jordan

• 1. Selena Gomez

What is co-branding in sports marketing?

• 1. A relationship between a brand and a sports property or athlete.

• A marketing strategy where two or more brands collaborate.

• 1. A relationship between a brand and a celebrity.

• 1. A strategy for promoting products on social media.

   

Which two brands co-branded to create a new line of merchandise, including shoes, hats, and jerseys?

• 1. Adidas and the NFL

• 1. Nike and the NBA

• 1. Puma and the MLB

• 1. Under Armour and the NHL