Boehringer Ingelheim - Owning Your Voice​

Why should you care about having a personal brand? Select all that apply.

• Foster credibility and trust outside my company

• Nurture a stronger relationship with my boss and peers

• Become an authentic thought leader and advocate

• To become a celebrity and be invited to exclusive, luxury events

What is the 3D process to developing your personal brand?

• Define, Discover, Defend

• Define, Discover, Design

• Discover, Design, Differentiate

• Define, Design, Discuss

What's in the checklist for personal branding success?

• Be Seen with an optimised profile

• Be Heard with consistent posting of 1 – 2 times a week

• Be Engaged by regularly connecting with your network

• All of the above

Which of the following are LinkedIn best practices to adopt? Select all that apply.

• Post at 12 - 3PM for the lunchtime crowd

• Write 800 - 2,000 words for LinkedIn posts

• Tag thought leaders, partners and organisations

• Use more than 10 hashtags per post

Which of these is NOT ideal for posting or sharing on LinkedIn? Select one only.

• 1 minute explainer video on preserving animal health

• News article mentioning BI in a positive light, with no product mentions

• 2-hour documentary video raising awareness on diabetes

• Official company images taken at BI’s CSR offsite event

Which content are you not allowed to post or share about on your LinkedIn page?

• Third party or product-related posts

• Job opportunities