S&E Unit 1 - Marketing

What focuses on promoting and advertising sports events, teams, sporting products, brands, services, events, and players?

• Amateur Athletes

• Entertainment Marketing

• Sports Marketing

• Ethics

What is the behavior, looks, and skill expected of a professional that will result in positive relationships?

• Amateur Athletes

• Professionalism

• Ethics

• Sports Marketing

What is a person who does not get paid to play a sport?

• Professional Athlete

• Ethics

• Amateur Athlete

• Professionalism

What promotes, develops, and distributes products or goods and services that satisfy customers' needs and wants through Entertainment or amusement?

• Sports Marketing

• Ethics

• Professionalism

• Entertainment Marketing

What is an athlete who has the will and ability to earn an income from a particular sport?

• Entertainment Marketing

• Sports Marketing

• Professional Athlete

• Amateur Athlete

What are moral principles that govern a person's behavior or the conduct of an activity?

• Ethics

• Professionalism

• Sports Marketing

• Professional Athlete

Sports & Entertainment is one of the most profitable industries, and marketing allows it to continue on this path.

• True

• False

Sports and entertainment marketing aims to use the right marketing mix to meet customer needs while generating a profit.

• True

• False

Sports and Entertainment Marketing is a million-dollar industry.

• True

• False, it is a BILLION dollar industry

Thanks to TV, marketing has allowed sports and entertainment to be viewed all around the world!

• True

• False