1.01/1.02 Objective

Sharon is buying a jacket for her son. who is the costumer?

• The son

• Sharon

• The jacket

• The cashier

Dave is offering a buy one car-wash, get a free detail sale. what two things is he offering?

• price, people

• persuasion, financing

• promotion, service

• place, people

promotion, product, place, and?

• persuasion

• population

• price

• people

a bracelet sells for $1. what is this an example of?

• product

• place

• people

• price

a target market is who you want to sell to.

• true

• false

Marketing is the process of promoting products to satisfy the wants and needs of customers.

• True

• False

Identify the logo.

• Chevron

• Shell

• Gas

• I have no idea

The 4 P's of the marketing mix are

• Product, Place, Price, Possession

• Product, Place, Price, Promotion

• Product, Place, Price, Prescription

• Product, Price, Promotion, Process

What does the acronym SWOT stands for?

• Strengths, Weaknesses, Obligations, Threats

• Strengths, Weak points, Opportunities, Threats

• Strengths, Weaknesses, Opportunities, Threats

• Strengths, Weaknesses, Opportunities, Time

Identifying your target market makes it easier and more cost effective to ______.

• appeal to everyone

• push away unnecessary customers

• reach your potential customers

• sell your products to the masses