Propaganda Techniques

This common propaganda technique is used to convince the public to think, speak, or act in a particular way simply because others are.

• Bandwagon

• Snob Appeal

• Vague Terms

• Loaded Words

With the technique of ___________, propagandists conjure up either positive or negative images, connect them to an unrelated concept or item, and try to move the public to take action.

• Snob Appeal

• Unreliable Testimonial

• Transfer

• Plain folks

• The speaker presents him or herself as an average Joe — a common person who can understand and empathize with a listener's concerns.

• Unreliable Testimonial

• Transfer

• Loaded Words

• Plain folks

• This technique involves convincing the public to behave in ways that are agreeable to the propagandists and serve their purposes. 

• Snob Appeal

• Vague Terms

• Unreliable Testimonial

• Plain folks

For this technique to be successful, propagandists have to first position themselves as having a product, idea or opinion that is worthy of elite status.

• Vague Terms

• Transfer

• Bandwagon

• Snob Appeal