Targeting Audiences (Newspapers & Advertising)

Which gender is The Times aimed at?

• Men

• Women

• Both

What time period is the Tide advert from?

• 1940s

• 1950s

• 1960s

The lowest age newspapers are aimed at is

What class would the Tide ad appeal to?

• Upper class

• Middle class

• Working class

Which of these categories is incorrect? ... The Daily Mirror is aimed at working class men and women who have right-wing ideologies

• Men and women

• Working class

• Right wing ideologies

Which of these helps broadsheets attract an older, middle class audience?

• Complex language

• Infotainment

• Sports articles

What psychographics would be attracted to reading The Daily Mirror?

• Resigned, succeeder

• Mainstreamer, reformer

• Aspirer, explorer

What psychographics would be interested in reading The Times?

• Reformer, mainstreamer

• Resigned, struggler

• Aspirer, succeeder

Tide appeals to women aged

Tide would have appealed to which race and nationality?

• White, French

• White, UK/USA

• All races, UK/USA