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Sales II - 1.02

Computers

9th Grade

Used 1+ times

Sales II - 1.02
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14 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A ________ is something required or essential that is lacking

Want

Need

Desire

Wish

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A _______ is something that’s desired but may or may not be essential

Want

Need

Desire

Wish

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

People buy the ___________ that goods and services offer—not just the goods and services themselves

Feature

Value

Benefit

Emotion

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The reasons or benefits that cause prospects—both individuals and businesses—to make purchases to satisfy their needs and wants, is referred to as?

Feature

Benefit

Driving Motive

Buying Motive

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This buying motive is based on reason, judgment, or logic. These customers carefully weigh the pros and cons of different products

Rational

Emotional

Patronage

Dominant

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This buying motive is based on their feelings, emotions, or impulses. Customers may not even be aware of these motives

Rational

Emotional

Patronage

Dominant

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This buying motive is when customer makes purchases from one business rather than from another as a result of maybe customer service, policies, location or reputation

Rational

Emotional

Patronage

Dominant

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