Art of Rhetoric Key Terminology

The art of using language effectively and persuasively to influence or persuade an audience.

• Alliteration

• Revolutionise

• Rhetoric

The act of convincing someone to adopt a particular belief, attitude, or action through reasoning, argumentation, or emotional appeal.

• Advocate

• Anaphora

• Persuasion

One of Aristotle's three modes of persuasion; it involves establishing credibility and trustworthiness as a speaker or writer.

• Logos

• Pathos

• Ethos

Another of Aristotle's modes of persuasion; it appeals to the emotions and feelings of the audience.

• Ethos

• Pathos

• Logos

The third mode of persuasion identified by Aristotle; it relies on logical reasoning, evidence, and rational arguments to persuade.

• Logos

• Pathos

• Ethos

The deliberate use of the same words or phrases for emphasis or to make a point more memorable.

• Power of Three/Triplet

• Repetition

• Collaboration

The repetition of consonant sounds at the beginning of words in a sentence or phrase.

• Alliteration

• Direct Address

• Logos

Exaggerated statements or claims used for emphasis, often not meant to be taken literally.

• Pathos

• Hyperbole

• Innovation

The repetition of a word or phrase at the beginning of successive clauses or sentences for emphasis.

• Anaphora

• Hyperbole

• Revolutionise

A question posed for effect or to make a point, often not requiring an actual answer.

• Logos

• Rhetorical Question

• Liberty