MIL - LES 2 (Core Concepts) Formative Quiz

Which is not part of the 5 Core Concepts of Media?

• Constructedness

• Format

• Audience

• Purpose

• Content

MIL is both multidisciplinary and interdisciplinary.

• True

• False

The Core Concepts of Media were adapted from which organization?

• Center for Media Literacy

• United Nations Educational, Societal, and Cultural Organization

• Media Literacy Association of America

• Center of Media Literacy

What is the 1st Core Concept of Media?

• Content

• Authorship

• Constructedness

• Audience

The 1st Core Concept of Media states that…

• Different people experience the same media message differently.

• Media messages are constructed using a creative language with its own rules.

• All media messages are constructed.

• Media have embedded values and points of view.

• Most media messages are organized for profit and/or power.

In media, “Natural = Real” is true.

• True

• False

The key question, “Who created this message?”, is asked by

• A consumer

• A producer

Which is the 2nd Core Concept of Media?

• Constructedness

• Format

• Audience

• Purpose

• Content

The 2nd Core Concept of Media states that…

• Different people experience the same media message differently.

• Media messages are constructed using a creative language with its own rules.

• All media messages are constructed.

• Media have embedded values and points of view.

• Most media messages are organized for profit and/or power.

Which of the following is a key question asked when analyzing media messages using Core Concept #2?

• What am I authoring?

• Does my message reflect my understanding in format, creativity, and technology?

• How might different people understand this message differently?

• What creative techniques were used to attract my attention?