MIL - LES 2 (Models and Theories) Formative Quiz

“The Medium is the Message.”

• Marshall McLuhan

• Maxwell McCombs

• Donald Lewis Shaw

• Marshall McNuhan

According to this adage by McLuhan, new medium has the power to disrupt traditions and reshape social life.

• True

• False

McLuhan’s Tetrad of Media Effects include

• Enhances

• Retrieves

• Absorbs

• Obsolesces

• Reverse

This model treats media like other goods and services.

• Agenda-setting Model

• Media Market Model

• Public Sphere Model

• Market Model

According to this model, the consumers in the marketplace ultimately have the power to force companies behave in a way that best serves the public.

• Public Sphere Model

• Market Model

• Model of Reading

• Propaganda Model

Public Sphere Model

• Marshall McLuhan

• Jürgen Habermas

• Belabbes Benkredda

• Noah Chomsky

This is a place where people meet and exchange views on matters of common concept in public.

• Public Sphere

• Public Space

• Public Model

• Public Area

Which of the following is NOT a condition of a vibrant public sphere?

• Rational Arguments

• Citizen Participation

• Media-competent Producers

• Competition

According to this theory, mass media determines the issues that concern the public rather than the public’s views.

• Information Processing Theory

• Propaganda Theory

• Agenda-setting Theory

• Public Sphere Model

According to this model, the mass media serve as a system for communicating messages and symbols to the general populace which functions to amuse, entertain, and inculcate individuals with the values, belief, and codes of behavior that will integrate them into the institutional structures of a larger society.

• Propaganda Model

• Market Model

• Agenda-setting Model

• Mass Media Model