Marketing: Ch. 2

Political, economic, socio-cultural, & technology are four factors that make up what?

• PEST analysis

• SWOT analysis

• market segmentation

• company analysis

In terms of the 3 C’s, studying buying habits would be evaluated where?

• PEST analysis

• customer analysis

• competitive analysis

• company analysis

What 4 things are included in the marketing mix?

• product, price, place, & people

• product, people, profit, promotion

• price, people, profit, promotion

• product, price, place, & promotion

Strengths, weaknesses, opportunities, & threats make up a __________.

• PEST analysis

• SWOT analysis

• segmented market

• company analysis

The state of the ________________ shapes both business costs & consumer spending.

• economy

• business

• customer

• target market

Companies are always looking for ways to gain a _____________ advantage.

• comparative

• competitive

• market

• segmentation

This type of segmentation gives info about interests, attitudes, & values that shape consumer’s lifestyles.

• demographics

• geographics

• psychographics

• behavioral haracteristics

A combination of geographic, demographic, & psychographic data about a group of people is used to create a _____________ profile.

• company

• competitive

• customer

• corporate

Which would you buy with discretionary income?

• food

• clothing

• a house

• dinner & a movie

In terms of a PEST analysis, low interest & exchange rates would be considered __________ factors.

• political

• economic

• socio-cultural

• technology