Concept Generation, Selection, and Testing

Which of the following is NOT one of the steps of product concept generation?

• Systematically explore solutions

• Make a pros and cons list for each possible solution

• Clarify and deconstruct the problem

• Reflect and refine the solution

The Platform development process is when...

• The product is highly constrained by the production process

• The product has a highly iterative design-build-test process

• There is simultaneous development of the product and its associated service

• New product is built around an established technological subsystem

Which of these is NOT one of the concept evaluation methods we discussed?

• Brainstorming

• Decision matrix

• Weighted scoring system

• Pairwise comparison

True or False: Pain Points are an example of information that can be gathered from user feedback.

• True

• False

Which of the following is NOT included in a SWOT analysis?

• Weaknesses

• Options

• Strengths

• Threats

True or False: Cost Benefit Analysis is the weighing of expected costs against the cost of not moving forward with a product concept.

• True

• False

What are the 3 important pieces of information to gather when doing initial research for concept generation?

• Customer needs, economic trends, production costs

• Existing solutions, market trends, customer needs

• Existing solutions, public opinion, economic trends

• Production costs, existing solutions, public opinion

Which of the following is NOT a common way to gather user feedback?

• Focus Groups

• Cold Calling

• Surveys

• Usability Testing

Which of the following is NOT included in the SCAMPER method to help with concept generation?

• Modify

• Eliminate

• Combine

• Add

Which of the following is an example of a key stakeholder that should be included in the concept selection process?

• C-suite

• Customers

• Investors

• Sales team