Brand expressions

1. What a brand is called?

• brand awareness

• brand name

• branding

• off-brand

What a company wants people to think about a brand

• brand loyalty

• brand identity

• brand image

• branding

2. How much people are aware of a brand

• brand equity

• brand extension

• brand identity

• brand awareness

When a product doesn't fit the company brand

• brand extension

• brand identity

• derived brand

• off-brand

When people like a brand and buy it again and again

• brand name

• off-brand

• brand loyalty

• derived brand

When an existing brand is used to support a new range of products

• brand equity

• brand loyalty

• brand extension

• branding

When a component of a product becomes a brand in its own right

• brand extension

• brand image

• brand identity

• derived brand

When a product or service is associated with a brand

• branding

• brand extension

• brand image

• brand awareness

The value that a brand adds to a product or service

• brand loyalty

• brand equity

• branding

• brand identity

What people actually think about a brand

• brand equity

• brand image

• brand awareness

• brand name