DBM I

After people identify the need (problem), they

• Evaluate decisions

• Buy the product/service

• Gather information

• Share the information

a visual story of customer interactions with your brand is called:

• Costumer dream

• Costumer persona

• Costumer journey

• Costumer segment

In digital world, 4P model is changed to

• 4c

• 7p

• 7e

• 4e

Which of these is not linked with the use of mobile phone

• Sitting on the couch at home

• Creates content frequently

• Easily distracted by the environment

• Standing in line

How the moment when users turn to a device to learn something, do something, discover something, watch something, or buy something is called?

• Moment of truth

• Micro moment

• Moment of power

• Costumer moment

The feeling people feel due to fast pace of information and social networks

• BOFO

• YOLO

• JOMO

• FOMO

What is the most common segmentation type used in digital markets?

• Psychographic

• Demographic

• Mixed type

• Behavioural

A fictitious, detailed profile that represents a specific target customer (audience, segment):

• Transformer

• Persona

• Enigma

• Phantom

Google created acronym for the phaze of costumer journey when he/she starts to research product online

• SWOT

• HODL

• ZMOT

• ROPO

What is a number one feature each digital business owner should have

• courage

• humor

• empathy

• agility