
DBM I
Authored by Justinas K
Arts
University
Used 9+ times

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10 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
After people identify the need (problem), they
Evaluate decisions
Buy the product/service
Gather information
Share the information
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
a visual story of customer interactions with your brand is called:
Costumer dream
Costumer persona
Costumer journey
Costumer segment
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
In digital world, 4P model is changed to
4c
7p
7e
4e
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which of these is not linked with the use of mobile phone
Sitting on the couch at home
Creates content frequently
Easily distracted by the environment
Standing in line
5.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
How the moment when users turn to a device to learn something, do something, discover something, watch something, or buy something is called?
Moment of truth
Micro moment
Moment of power
Costumer moment
6.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
The feeling people feel due to fast pace of information and social networks
BOFO
YOLO
JOMO
FOMO
7.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What is the most common segmentation type used in digital markets?
Psychographic
Demographic
Mixed type
Behavioural
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