What is typography?

• The art and technique of arranging type to make written language legible, readable, and visually appealing.

• The art of creating calligraphy.

• The study of ancient hieroglyphics.

• The process of printing text on a page.

What are the different typography styles?

• serif, sans-serif, script, monospaced, and display

• thin, regular, bold

• uppercase, lowercase, capitalize

• bold, italic, underline

What is typography hierarchy?

• The study of different typefaces and fonts.

• The process of aligning text on a page.

• The use of color and images in typography.

• Arrangement and organization of typographic elements to create a visual hierarchy.

What are the primary elements of typography hierarchy?

• color, spacing, and alignment

• size, weight, and style

• serif, sans-serif, and script

• leading, tracking, and kerning

What is the purpose of typography hierarchy?

• To establish a visual hierarchy and organize information.

• To improve website navigation.

• To enhance the overall design aesthetics.

• To create a consistent color scheme.

What is the difference between serif and sans-serif fonts?

• Serif fonts have small decorative lines at the ends of characters, while sans-serif fonts do not have these lines.

• Serif fonts are easier to read on screens than sans-serif fonts.

• Serif fonts are more commonly used for headings and titles, while sans-serif fonts are more commonly used for body text.

• Serif fonts have larger characters than sans-serif fonts.

What is kerning in typography?

• Adding decorative elements.

• Changing font size.

• Adjusting spacing between characters

• Aligning text vertically.

What is leading in typography?

• The size of the font.

• Vertical space between lines of text

• The color of the text.

• Horizontal space between characters.

What is tracking in typography?

• Adjustment of space between lines in a text.

• Adjustment of space between characters in a text

• Adjustment of space between words in a text.

• Adjustment of space between paragraphs in a text.

What is the difference between leading and tracking?

• Leading refers to the space between lines of text, while tracking refers to the space between individual characters.

• Leading refers to the space between words, while tracking refers to the space between sentences.

• Leading and tracking are the same thing.

• Leading refers to the space between individual characters, while tracking refers to the space between lines of text.