Multiple Choice Questions

the number of times inventory is sold and replaced over a certain period of time

• Marketing Costs

• Average Inventory

• Asset Turnover

• Inventory Turnover

the cost of maintaining inventory in a company's warehouse

• Carrying Costs

• Switching Costs

• Handling Costs

• Market Research

a select group of people to which a company directs the sale of their products

• Advertising

• Market Research

• Score: Target Market

• Push Strategy

a third party that acts as a middleman between connecting people and things

• Manufacturer

• Wholesaler

• Intermediary

• Retailer

past amounts of inventory for each period added up and then divided by the number of periods

• Markup Percentage

• Average Inventory

• Inventory Turnover

• Service Level

a paid message sent from producers and wholesalers to retailers and other customers

• Retailer

• Marketing

• Advertising

• Promotion

advertising and promotional techniques are "pushed" throughout the distribution channel; used by companies to get retailers to promote their product over competitor's products

• Promotion

• Push Strategy

• Advertising

• Target Market

direct costs related to the production of goods produced and sold

• Total Costs

• Inventory Turnover

• Contingency Amount

• Cost of Goods Sold

someone who is in charge of the production of a product

• Retailer

• Manufacturer

• Distribution Channel

• Intermediary

does not make use of intermediaries like wholesalers and retailers

• Horizontal Marketing System

• Intensive Distribution

• Direct Marketing Channel

• Distribution Channel