The Marketing Mix Review

Which one does not belong to the Marketing mix?

• product
• promotion
• people
• place

What does target market mean?

• the market that your product is in
• the consumers you want to buy your product
• those consumers who haven't bought your product
• the markets overseas

What does the 4P's relate to?

• market research
• marketing mix
• products
• promotion

How the consumer gets the product

• Place
• Price
• Promotion  
• Sales strategy

The marketing Mix has_________ elements.

• 3

• 2

• 4

How potential customers will be told about a company's products, including the message, media selected, special offers and the timing of campaigns.

• company advertisement
• Product
• Placement of product
• Promotion

True or False?

Marketing involves encouraging people to buy a product or service.

• True

• False

Product, price, place, and promotion make up the _____________________.

• Marketing Concept
• Marketing Mix
• Marketing Oriented
• Marketing Behavior

Promotion

• The cost to the buyer of goods or services

• Where goods or services are available

• Informing customers about products and persuading them to buy them

• Goods or services that are sold

Is this ...

• Price?

• Place?

• Promotion?

• Product?