Unit 1: Intro to Marketing Review

Unit 1: Intro to Marketing Review

9th - 12th Grade

30 Qs

quiz-placeholder

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Unit 1: Intro to Marketing Review

Unit 1: Intro to Marketing Review

Assessment

Quiz

Business

9th - 12th Grade

Practice Problem

Medium

Created by

Christopher Graham

Used 2+ times

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30 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Market research involves gathering information about a market, potential customers, and competitors.

TRUE

FALSE

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The marketing mix consists of the 4 Ps

TRUE

FALSE

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Demographics refers to statistical data relating to the population and particular groups within it, such as age, gender, income, education, occupation, and location.

TRUE

FALSE

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Branding is the process of creating a unique name and image for a product in the consumers' minds.

TRUE

FALSE

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Digital marketing focuses solely on traditional advertising methods like television and print.

TRUE

FALSE

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Market segmentation involves dividing a market into distinct groups based on similar needs and preferences.

TRUE

FALSE

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A company's mission statement focuses solely on its short-term vision and goals.

TRUE

FALSE

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