Unit 1: Intro to Marketing Review

Market research involves gathering information about a market, potential customers, and competitors.

• TRUE

• FALSE

The marketing mix consists of the 4 Ps

• TRUE

• FALSE

Demographics refers to statistical data relating to the population and particular groups within it, such as age, gender, income, education, occupation, and location.

• TRUE

• FALSE

Branding is the process of creating a unique name and image for a product in the consumers' minds.

• TRUE

• FALSE

Digital marketing focuses solely on traditional advertising methods like television and print.

• TRUE

• FALSE

Market segmentation involves dividing a market into distinct groups based on similar needs and preferences.

• TRUE

• FALSE

A company's mission statement focuses solely on its short-term vision and goals.

• TRUE

• FALSE

Consumer Behavior is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy their needs and wants.

• TRUE

• FALSE

The driving force behind a consumer's decision to take a particular action, such as purchasing a product or service, and fulfilling their needs or desires is called Psychographics

• TRUE

• FALSE

Ethical marketing practices are not important for building long-term customer relationships.

• TRUE

• FALSE