The Economics of the Media Industry

Modern media companies do not provide ______.

• the media that we watch, read, and listen to

• the services that display and help us find content

• the products that we consume media through

• the conduits by which we access media content

When an individual scrolls through Hulu to find the film that they want to watch, they are using ______.

• a product

• a platform

• the industry

• the brand

If an individual wanted to invest into the "pipes" of the media companies, they would put their money into ______.

• Verizon

• Apple

• Facebook

• Spotify

The films that we watch on Netflix are ______ from media companies.

• platforms

• provisions

• products

• components

Facebook and Google display content that ______.

• is created by the companies themselves

• is created by their users

• deliberately attract more users

• is paid for by users

A telephone line providing DSL internet access is an example of a ______ from a modern media company.

• product

• service

• pipe

• connection

The media companies that we are familiar with are ______.

• most often individually controlled companies

• all part of one very large company

• mostly owned by a few very large companies

• owned and controlled by the users

The "Big Three" music companies that own most of the smaller labels are ______.

• Worldwide Music, the U.S. Records, and Columbia Music Group

• Sony Music, Warner Music Group, and Universal Music Group

• LLRP Records, Western Record Group, and Capitol Music

• Greenfield Recordings, Bushfire Music Group, and Independent Music Group

Formerly known as Clear Channel Communications, ______ is the leading radio company in the United States.

• CCD

• RadioShack

• iHeartMedia

• Media Connections

Netflix, Hulu, and Amazon are all ______ that have dramatically changed the way users view television.

• programming

• television corporations

• products

• streaming services