The Evolution of Media Technology

Communication was a face-to-face ritual until people started creating one of a kind communication like cave wall art and stone carvings. In China, ______ happened, which allowed communication to become easily reproducible.

• invention of paper

• discovery of ink

• wood carvings

• stone etching

Technology industrialization increased very dramatically during ______, bringing forth the telegraph, camera, telephone, phonograph, and many other communication technologies.

• World War 1

• the 19th century

• the technological revolution

• the 20th century

One approach to technology's role in society is referred to as technological determinism. This idea suggests that technology ______.

• evolves as humans advance

• causes change itself

• has no effect on society

• is chosen to be used by people

One approach to technology's role in society is referred to as social constructivism. This idea suggests that ______.

• technology is made up of objects and people choose how they use it

• society is based entirely upon technology at this point in time

• people's social lives would be nonexistent without the different technologies available to us

• humans have no choice how they use technology in today's society

Technological determinism and social constructivism are ______.

• two mutually exclusive approaches

• the opposite poles of a continuum

• unrelated entirely

• essentially the same idea

Each media platform has its own material elements that decide how that platform can be utilized. Radio can be used to ______.

• see the content

• hear the content

• interact with the content

• read the content

Each media platform has its own material elements that decide how that platform can be utilized. Television can be used to ______.

• read the content

• interact with the content

• see the content

• hear the content

Which media platform has its own material elements that decide how that platform can be utilized?

• books

• television

• radio

• internet

Langdon Winner argues that political, economic, social, and cultural conditions shape the creation of technology--which adds ______ to the technological determinism approach.

• human agency

• societal pushback

• worldwide constructivism

• media materiality

The idea that media is more than a way to transmit messages but in fact is the key to its own social impact is called ______.

• medium theory

• technological impact theory

• media autonomy

• transmission management