Eng for Work: U.6 Reading - Marketing Lessons from Apple (p. 69)

True or False?

Apple's product appearance is what makes it stand out.

• True

• False

True or False?

Sales continue to soar despite Apple products' high prices.

• True

• False

True or False?

Apple has easy-to-understand users' manuals.

• True

• False

True or False?

Apple's website has a lot of detailed technological descriptions.

• True

• False

True or False?

Reinventions are introduced by Apple on a yearly basis.

• True

• False

What do Apple products have that their competitors don't?

• Apple products have certain unique features.

• Apple products have a lot of competitors.

What is displayed first on a product page?

• An enormously detailed description is displayed first.

• A huge, beautiful picture of device is displayed first.

What do we know about Apple's product introductions?

• They are formal because they are written on a formal leaflet.

• They are user-friendly because they are written in an interesting and non-technical manner.

What are the reasons for Apple's success?

• The reasons are innovative sales and branding strategies.

• The reasons are the qualities and the cheap price of the products.

How do Apple products compare to those of other companies in terms of price?

• Apple products are twice as cheap as other brands's products.

• Apple products are twice as expensive as other brands's products.