Rebranding of Place

What is rebranding of place?

• • A. Changing the image of a place to make it more attractive to tourists and investors.

• • B. Improving the physical environment of a place to make it more livable and sustainable.

• • C. Both A and B.

• • D. None of the above.

1. 
   What are some of the factors that influence where places are chosen to be rebranded?

• 
  A. Housing quality

• • B. Employment opportunities

• • C. Level of deprivation

• • D. Access to services

• • E. All of the above

What are some of the policies that governments use to rebrand places?

• • A. Policies that manipulate place identity

• • B. Policies that promote gentrification and globalization

• • C. Policies that open up areas to free trade

• • D. All of the above

What are some of the external agencies that are involved in rebranding places?

• A. National and local governments

• B. Community action groups

• C. Transnational corporations

• D. All of the above

What are some of the ways that external agencies aim to adapt the place meaning and manipulate the sense of place?

• A. Advertising campaigns

• B. Improvements to the built environment

• C. Positive media coverage

• D. Tourist material

• • E. All of the above

Rebranding of place is always successful.

• True

• False

Rebranding of place can lead to social and spatial exclusion.

• True

• False

The Olympics are often a catalyst for rebranding and regeneration.

• True

• False

The government is the only external agency involved in rebranding places.

• True

• False

External agencies use a variety of methods to adapt the place meaning and manipulate the sense of place.

• False

• True