Marketing Chapter 1

Success in sports and entertainment marketing depends upon evaluating events and goods to determine how well they meet customer needs.

• True

• False

 Spectators of sporting events are the potential consumers of a wide array of products including apparel, food automobiles, and athletic equipment

• True

• False

Influencing how people choose to spend their time and money on entertainment is the purpose of entertainment marketing.

• True

• False

Selecting a good city to host the Super Bowl is an example of distribution of entertainment.

• True

• False

Simply defined, marketing is the creation and maintenance of satisfying exchange relationships.

• True

• False

Discretionary income is the amount individuals earn before deductions are removed from the pay

• True

• False

Consumer demand has little to no impact on prices assigned to sports and entertainment events and goods

• True

• False

Ambush marketing takes place when an organization is the sole sponsor of an event.

• True

• False

Domino’s Pizza offering more than 20,000 prizes in a March Madness Social Media Sweepstakes is an example of the _____________ element of the marketing mix.

• 1. Distribution

• 1. Price 

• 1. Product

• 1. promotion

Financing is

• 1. A. Both b and c

• 1. B. Involves budgeting for marketing activities

• 1. C. Involves offering customers different forms of payment for a company’s products or services

• 1. D. Paying for a product