Marketing Chapter 1

Marketing Chapter 1

12th Grade

17 Qs

quiz-placeholder

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Marketing Chapter 1

Marketing Chapter 1

Assessment

Quiz

Business

12th Grade

Practice Problem

Medium

Created by

Alexandra Rivera

Used 9+ times

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17 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Success in sports and entertainment marketing depends upon evaluating events and goods to determine how well they meet customer needs.

True

False

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

 Spectators of sporting events are the potential consumers of a wide array of products including apparel, food automobiles, and athletic equipment

True

False

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Influencing how people choose to spend their time and money on entertainment is the purpose of entertainment marketing.

True

False

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Selecting a good city to host the Super Bowl is an example of distribution of entertainment.

True

False

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Simply defined, marketing is the creation and maintenance of satisfying exchange relationships.

True

False

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Discretionary income is the amount individuals earn before deductions are removed from the pay

True

False

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Consumer demand has little to no impact on prices assigned to sports and entertainment events and goods

True

False

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