E-Commerce 12 - Ch. 9 Quiz
Quiz
•
Business
•
12th Grade
•
Practice Problem
•
Hard
Jody Findlay
Used 3+ times
FREE Resource
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14 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which product is likely a counterfeit item not made by Canada Goose?
Wind-breaker
Raincoats
Tents
Ultra-lightweight items
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Canada Goose is now produced in China to increase profit margins.
True
False
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which type of consumer product is the Trek Madone 9 Series an example of?
Convenience
Shopping good
Specialty good
Unsought good
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The product mix typically consists of various product lines, which are groups of associated items.
True
False
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Product line depth refers to the number of product lines a brand offers.
True
False
Answer explanation
Having a lot of product lines is referred to as "Product Line Breadth".
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What constitutes a brand?
URLs
Logos and symbols
Jingles
All of these
Answer explanation
In addition, the brand name and slogans help to make up a brand.
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Canada Goose and Lululemon must advertise extensively due to the lack of "word-of-mouth" promotion.
True
False
Answer explanation
Canada Goose and Lululemon do virtually no traditional types of advertising.
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