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E-Commerce 12 - Ch. 9 Quiz

Authored by Jody Findlay

Business

12th Grade

Used 3+ times

E-Commerce 12 - Ch. 9 Quiz
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14 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which product is likely a counterfeit item not made by Canada Goose?

Wind-breaker

Raincoats

Tents

Ultra-lightweight items

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Canada Goose is now produced in China to increase profit margins.

True

False

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which type of consumer product is the Trek Madone 9 Series an example of?

Convenience

Shopping good

Specialty good

Unsought good

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The product mix typically consists of various product lines, which are groups of associated items.

True

False

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Product line depth refers to the number of product lines a brand offers.

True

False

Answer explanation

Having a lot of product lines is referred to as "Product Line Breadth".

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What constitutes a brand?

URLs

Logos and symbols

Jingles

All of these

Answer explanation

In addition, the brand name and slogans help to make up a brand.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Canada Goose and Lululemon must advertise extensively due to the lack of "word-of-mouth" promotion.

True

False

Answer explanation

Canada Goose and Lululemon do virtually no traditional types of advertising.

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