End of Semester Quiz

Which of these is NOT one of the Facebook segments according to Hodis Et Al

• Attention Seekers

• Entertainment Chasers

• Information Seekers

• Devotees

Which of these is not a type of value defined by Smith and Colgate

• Functional

• Cost Sacrifice

• Hedonic

• Exponential

Which Country invented WIFI

• USA

• China

• Australia

• Germany

Who is the odd one out

• Jonah Berger

• Philip Kotler

• Seth Godin

• Malcolm Gladwell

Which one of these is not Internet of Things

• Smart TV

• Google Home

• Analog Radio

• Ring Doorbell

Which is the odd one out

• Social Media

• EDM (Email Marketing)

• TV Advertising

• SEM (Search Engine Marketing)

Which of these are NOT part of Kaplan's 4 I's of Mobile Marketing

• Integrate

• Innovate

• Initiate

• Involve

Which of these is NOT a major Google SEO update

• Penguin

• Hummingbird

• Pigeon

• Albatross

Which of these is NOT a strategic objective

• Increasing Sales

• Growing an online community

• Social Media

• Growing Market Share

Which of these is NOT a SM platform classification according to Tuten and Solomon 2018

• Social Publishing

• Social Commerce

• Social Media

• Social Entertainment