Public Relations

What is the primary goal of public relations (PR)?

• To sell products directly
• To create a positive image for a company or individual
• To provide customer service
• To manage social media accounts

Which philosopher is often associated with the concept of "two-way symmetrical communication" in public relations?

• Immanuel Kant
• Friedrich Nietzsche
• Edward Beynes

• Plato

In public relations, what does "credibility" refer to?

• The ability to influence people
• The trustworthiness and reliability of a source
• The popularity of a source
• The number of followers a source has

Which of the following is NOT one of the key functions of public relations?

• Building and maintaining a positive image
• Managing communication between an organization and its publics
• Promoting products or services
• Selling products directly to consumers

What is the acronym "RPIE" often used to represent in the public relations process?

• Research, Planning, Implementation, Evaluation
• Reading, Processing, Implementing, Evaluating
• Research, Processing, Implementing, Evaluating
• Reading, Planning, Implementing, Evaluating

Which of the following is an example of a PR tool used to measure the effectiveness of a PR campaign?

• Google Analytics
• Microsoft Excel
• Adobe Photoshop
• Microsoft Word

The "stakeholder theory" in public relations emphasizes the importance of:

• Focusing solely on the needs of the shareholders
• Prioritizing the interests of the media
• Ignoring the needs of external stakeholders
• Considering the interests of all stakeholders

Which of the following is NOT one of the four models of public relations identified by Grunig and Hunt?

• Press Agentry/Publicity Model
• Public Information Model
• Two-Way Symmetrical Model
• Integrated Marketing Communications Model

Which ethical principle in public relations emphasizes truthfulness and honesty in all communications?

• Transparency
• Advocacy
• Expertise
• Loyalty

hat is the primary purpose of a press release in public relations?

• To advertise a product
• To entertain the public
• To inform the public about an important event or issue
• To criticize a competitor