Marketing Ch. 5 Review

What is consumer behavior?

• The study of consumers and how they make decisions

• The process of buying goods and services

• The factors that influence consumer decisions

• The motivations behind consumer purchases

Who are final consumers?

• Those who buy goods and services to resell

• Those who buy products or services for personal use

• Those who buy goods and services for production purposes

• Those who buy products or services for promotional purposes

What is the difference between a need and a want?

• A need is a culturally defined way to fill a want

• A need is a desire for a product or service, while a want is a necessity

• A need is anything required to live, while a want is a way to fill a need

• A need is a psychological desire, while a want is a physical requirement

What are the five levels of Maslow's hierarchy of needs?

• Physiological, security, social, esteem, and self-actualization

• Basic, safety, belongingness, esteem, and self-fulfillment

• Primary, secondary, social, personal, and self-actualization

• Essential, secure, connected, valued, and self-fulfilled

What are emotional motives?

• Reasons to purchase based on facts or logic

• Reasons to purchase based on loyalty

• Reasons to purchase based on feelings and emotions

• Reasons to purchase based on personal identity

What are the five steps of the consumer decision-making process?

• Problem recognition, information search, alternative evaluation, purchase, and postpurchase evaluation

• Awareness, consideration, decision, action, and evaluation

• Need identification, research, comparison, transaction, and feedback

• Desire, research, selection, transaction, and satisfaction

What is personal identity?

• The characteristics that make a person unique

• The beliefs, customs, and traditions of a group

• The way a person lives as reflected by material goods, activities, and relationships

• The groups and organizations people live and interact with on a regular basis

What is a reference group?

• A group of people or an organization that an individual admires, identifies with, and wants to be a part of

• A pattern of emotions and behavior that define an individual

• The history, beliefs, customs, and traditions of a group

• The way a person lives as reflected by material goods, activities, and relationships

What is routine decision making?

• Decision making that involves the most time and research

• Decision making that entails the least time and research

• Decision making that falls in between extensive and limited decision making

• Decision making that is based on loyalty to a particular business or brand

What is culture?

• The characteristics that make a person unique

• The beliefs, customs, and traditions of a group

• The way a person lives as reflected by material goods, activities, and relationships

• The groups and organizations people live and interact with on a regular basis