Chapter 3 MKG

Who sets a company’s corporate culture?

• Investors

• Customers

• Stakeholders

• Business owners

 Sending unsolicited email to people in bulk is known as

• junk mail

• spam

• advertising

• investments 

  
  

principles or values that guide an organization are provided in a company’s ____.

• operations manual

• employee handbook

•  code of ethics

• code of conduct

Information on the Internet belongs to anyone who wants to use it.

• True

• False

 An employee uses private company information to purchase company stock.

•  insider trading

• digital citizenship

• proprietary information

An employee has competing interests or loyalties.

• confidentiality agreement

• conflict of interest

A company’s code of conduct is different for each employee. 

• True

• False

A positive corporate culture includes employee recognition.

• True

• False

Which of the following is a benefit of a business being socially responsible?

• Creates customer loyalty

• Lowers expenses

• Impresses investors

Manufacturing processes, customer lists, and product formulas are examples of ____.

• employee information

• corporate knowledge

• public knowledge

• proprietary information