The Principles of Design

Simplicity is....

• 1. adding details, designs and borders

• 1. eliminating unnecessary elements and keeping the design simple to help deliver the message to the targeted audience.

• 1. keeping things simple by eliminating all pictures and titles. 

In design, repetition is used to ….

• 1. reinforce an idea, unify a design and bring everything together by using repeated font/type, colors and shapes

• 1. create a focal point for the viewer by repeating the same shapes.

• 1. give the design form and stability by repeating the same text over and over again.

Balance in design covers how elements are...

• used to create variety, visual interest and drama in the work.

• weighted against each other on different sides of a design to create cohesiveness, completion, and satisfaction.

• used to attract the viewers eye to important areas of the design.

Contrast creates….

• 1. balance throughout the design so that the weight is evenly divided.

• 1. leads the viewer’s eye around the design.

• 1. a focal point for the viewer and drawers the viewer into the design by using different colors or sizes to make elements stand out.

Movement is when....

• the image incorporated in a design represents someone or something that is in motion.

• the viewers eye travels around the design, wanting to look at each part.

• the designer needs a break and either walks or begins exercising to take their mind off of the design.

Hierarchy is so important in design because it...

• 1. helps to incorporate something that attracts, something that intrigues and something delivers the message to the targeted audience. 

• 1. creates patterns and designs for the designer.

• 1. helps the designer to  choose royalty free images that are no copyrighted.

Which principle of design can we use to make the message in this advertisement clearer and more precise?

• Simplicity

• Movement

• Contrast

Which principle of design is most responsible for the success of this advertisement image?

• Hierarchy in the Coca Cola bottles

• Contrast in the Coca Cola bottles

• Repetition of shape in the Coca Cola bottles

The Principle of design that is missing most from this advertisement is...

• Balance

• Movement

• Hierarchy

Which principle of design is NOT used in this graphic?

• Balance

• Repetition

• Contrast