CM L2 Research Methods and Techniques

What is the primary purpose of audience research in the context of digital media product development?

• To investigate existing media products
• To categorize target audiences and understand their demographics
• To summarize findings using visual representations
• To conduct planned research and gather findings

What does "psychographics" refer to in audience research?

• Age, gender, and occupation
• Geographic location
• Attitudes, opinions, and behaviour patterns
• Popularity of existing media products

Which of the following is NOT a part of product research for a digital media product?

• Investigating existing media products
• Researching market trends
• Conducting surveys
• Researching competitor products

What does a research plan involve?

• Conducting planned research and gathering findings
• Defining the purpose of research, selecting methods, participants, and considering the quality of sources
• Summarizing findings using visual representations
• Organizing and logging findings

What are some examples of primary research methods?

• Using libraries and archives, internet searches, accessing published ratings/circulation figures
• Interviews, observations, questionnaires, surveys, focus groups
• Visual representations like graphs and tables
• Summarizing findings into written conclusions

In the context of audience research, what does "geo-demographic" refer to?

• Attitudes, opinions, and behavior patterns
• Geographic location and demographics
• Internet searches and web hits
• Research into gaps in the market

What is the purpose of summarizing findings in research for a digital media product?

• To select appropriate research methods
• To investigate existing media products
• To organize and log findings
• To draw written conclusions and communicate results effectively

When conducting planned research, what should you consider in terms of selecting participants?

• Their opinions on existing media products
• Their relevance to the research purpose and demographics
• The popularity of existing media products
• The accuracy of sources

What is an example of secondary research method?

• Interviews
• Observations
• Internet searches
• Surveys

What is the primary purpose of recording and logging findings in research for a digital media product?

• To create visual representations
• To categorize target audiences
• To remember the research plan
• To have an organized record of research outcomes