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CM L2 Research Methods and Techniques

Authored by Keir Dowswell

Specialty

10th Grade

Used 1+ times

CM L2 Research Methods and Techniques
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40 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary purpose of audience research in the context of digital media product development?

To investigate existing media products
To categorize target audiences and understand their demographics
To summarize findings using visual representations
To conduct planned research and gather findings

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does "psychographics" refer to in audience research?

Age, gender, and occupation
Geographic location
Attitudes, opinions, and behaviour patterns
Popularity of existing media products

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a part of product research for a digital media product?

Investigating existing media products
Researching market trends
Conducting surveys
Researching competitor products

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does a research plan involve?

Conducting planned research and gathering findings
Defining the purpose of research, selecting methods, participants, and considering the quality of sources
Summarizing findings using visual representations
Organizing and logging findings

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are some examples of primary research methods?

Using libraries and archives, internet searches, accessing published ratings/circulation figures
Interviews, observations, questionnaires, surveys, focus groups
Visual representations like graphs and tables
Summarizing findings into written conclusions

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In the context of audience research, what does "geo-demographic" refer to?

Attitudes, opinions, and behavior patterns
Geographic location and demographics
Internet searches and web hits
Research into gaps in the market

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the purpose of summarizing findings in research for a digital media product?

To select appropriate research methods
To investigate existing media products
To organize and log findings
To draw written conclusions and communicate results effectively

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