BMI3C Unit 1 Quiz

What does the term "branding" refer to in marketing?

• The process of creating a unique name and image for a product in consumers' minds

• The pricing strategy for a product

• The distribution channels used to deliver a product to consumers

• The process of increasing a product's shelf life

How do businesses use market segments in marketing?

• By targeting all potential customers with the same marketing message

• By dividing the market into smaller groups with similar characteristics and needs

• By pricing their products higher for specific customer groups

• By ignoring customer differences and focusing on mass marketing

How does promotion affect competition among products?

• It increases competition by making products less visible to consumers.

• It reduces competition by increasing prices.

• It increases competition by making products more visible and attractive to consumers.

• It has no impact on competition.

Which of the following is an example of a marketing strategy that uses total quality management (TQM)?

• Offering buy-one-get-one-free promotions

• Collecting customer feedback to improve the company

• Increasing advertising spending

• Raising product prices

What motivates a customer to purchase a product?

• The product's colour

• Suggestions from friends and family

• The weather

• The day of the week

Which of the following is an example of customer-driven information technology?

• Printing brochures

• Offering product recommendations online

• Conducting market research

• Manufacturing products

What is the marketing strategy that involves dividing a broad market into smaller groups with distinct characteristics and needs?

• Product differentiation

• Target marketing

• Mass marketing

• Target pricing

What is the term for the process of developing and maintaining a favorable image of a company or brand in the eyes of the public?

• Advertising

• Distribution

• Public relations

• Product positioning

What is the marketing term for the total amount of money customers are willing to pay for a product or service?

• Change

• Price

• Profit

• Value

Which of the following is an example of a social characteristic?

• Age

• Gender

• Lifestyle

• Income