Stetson - Digital Marketing

A website had 2,000 sessions from 1,000 users this week. All 1,000 of those users had also visited the website during the prior week. In the analytics report, which metric will show a 0?

• Number of Sessions

• Number of Conversions

• Number of New Users

• Average Engagement Time

Each of the following are website goals we discussed except for which one?

• Destination

• Duration

• Pages/Screens

• Number of Purchases

Conversion rate is calculated by dividing the number of sessions by (sessions/x)

Hulu and Netflix would most likely use which type of website goal?

• Destination (a specific location loads)

• Somewhere in the U.S.

• Amazon Prime

• Duration (sessions that last a specific amount of time or longer)

How many children do I have?

• Too many

• Not enough

• They're cute

• 4

A lead generation website received 2,000 visitors, gained 150 leads, and booked jobs with 68 of those leads. What is the conversion rate and what is the close rate?

Conversion Rate: (conversions/sessions)

Close rate: (new contracts/leads)

• 8%; 28%

• 3.4%; 75%

• 7.5%; 34%

• 5%; 20%